Marketing and Communications Resources

Here you'll find a collection of marketing and communications materials that were used to engage adults with prior college credit.

Georgia had a statewide campaign targeting adults with prior college credit to return and complete their degrees. The campaign included billboard ads, radio spots and other media. Samples of the billboard campaign are below.

Billboard Ads:


Minnesota launched the GraduateMinnesota.org website that includes examples of their radio campaign targeting adults with prior college credit. View the website by clicking here.

West Virginia's DegreeNow: This statewide effort to boost adult degree completion created a variety of marketing and communications materials. Importantly, the project created materials aimed at adult learners themselves, as well as focusing on reaching policymakers, state leaders, and other stakeholders who are crucial to the ultimate success of the effort.

Externally-Focused materials:

Internally-Focused Materials: